The fashion house occupied the entire ground floor, and later first floor, of a house located at 10 rue Dufault. Almost the entire staff consisted of friends of the Yusupovs and other Russian immigrants. The presentation of the first collection was held at the Hotel “Ritz” on Place Vendôme and made a good impression on the high society of Paris.

 
The popularity of “IRFE” in the first weeks after its opening was largely due to interest in Felix Yusupov. In his “Memoirs” he mentioned that clients “came out of curiosity and for the excitement. One demanded tea from a samovar. Another lady, an American, wanted to see the “prince”, who was rumored to have phosphorescent eyes like a predator!”

 
Yusupov described his encounter with another client as follows:

 
Following the success of the first show, the Yusupovs rented new, more favorably located premises in the center of Paris near the Place de la Madeleine. At the Prince’s request, the interior was completely redesigned. The wooden panels were repainted a light gray, and the walls were covered with gray velvet. The salon, as was the custom in all respectable houses, was furnished with mahogany furniture upholstered in gray cretonne with floral patterns. The windows were curtained with draperies of yellow silk, and the interior was decorated with antique engravings and showcases with antique family statuettes.