We have made several such attempts. We had magazines for children and for young people. But I must admit that our children’s magazines were not a success. None of them grew into a big deal, and this, next to the great success of children’s books, was a constant mystery to me. The same authors, the same artists worked in the magazines, but the magazines did not sell, while the books did. The only explanation I could give to this riddle was that the very idea of publications issued at regular intervals was not suitable for small children. The psychology of the child requires that a fairy tale or a story, once started, be immediately read to the end. But to read the beginning of the story in January, the middle in February, and the end in March is too much for both children’s memory and children’s imagination. They don’t like it, they don’t enjoy it, and, being forced to divide the attention, it lessens their interest.