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Powder laundry detergent “Astra”

Creation period
1967
Place of сreation
the USSR
Dimensions
20,5x12,5 cm
Technique
cardboard, typographic printing
1
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#1
Powder laundry detergent “Astra”
#14
The Shebekino History and Art Museum houses a package of powder laundry detergent “Astra” produced at the Shebekino Chemical Plant — the city-forming enterprise. The production of powder detergent started in the 1960s. It was supplied to the shops in various parts of the country and quickly became popular.

Soviet women sent letters to the plant telling how much they liked the powder detergent:
#15
It takes a lot of time to do laundry and clean up. Quite by chance, my relatives sent me a package of “Astra” powder laundry detergent produced by your plant as a gift. It was such a miracle! I saved it as much as I could, but it ran out. And yet again, my hands are cracked from the strong wind and soda powder; it is quite embarrassing to approach patients with such hands. Dear women! I hope you’ll understand my request, please send me 5–10 packages of “Astra”, write me about how to pay for them. With best regards and respect, Emma, Alyonushka, Tolya.
#2
“Astra” was packed in a brightly colored package with red, yellow, and orange rectangles. The powder was designed for washing white clothing made of natural fabrics, such as cotton or linen.

The chemical plant, producing the Astra powder, was built in 1948 — 1953 on the territory of the sugar factory “Profintern” destroyed during the Great Patriotic War. Alexey Kosygin, Deputy Chairman of the USSR Council of Ministers personally supervised the plant construction. Modern and high-tech equipment was brought to the company from Germany under the reparation program — as compensation for damages during the war.

The plant was the first in Russia to begin production of synthetic fatty acids and fatty alcohols, which are source raw materials for different detergents, and later, for constructional materials, perfumes, and cosmetics. Before that, expensive vegetable oils, brought from abroad, were used for this purpose.

In the second half of the 20th century, the Shebekino Chemical Plant became known throughout the Soviet Union. In 1963, it produced nearly a third part of all fatty acids and detergents in the country. A few years later, the enterprise received the Red Banner of the Central Committee of the CPSU, the Red Banner of the Presidium of the Supreme Soviet of the USSR, and the Red Banner of the Council of Ministers due to its labor achievements.
#13
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Powder laundry detergent “Astra”

Creation period
1967
Place of сreation
the USSR
Dimensions
20,5x12,5 cm
Technique
cardboard, typographic printing
1
Point your smartphone camera to open in the app
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Open in app
To see AR mode in action:
  1. Install ARTEFACT app for 
  2. iOS or Android;
  3. Find and download the «Paintings in Details» exhibition
  4. Push the «Augmented reality» button and point your phone's camera at the painting;
  5. Watch what happens on your phone screen whilst you flip through the pictures.
 
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