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Floral cologne advertisement panel

Creation period
1896-1907
Place of сreation
Moscow
Dimensions
64х36х1 cm
Technique
factory production
42
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Floral cologne advertisement panel
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To create an advertisement panel, the author used the technique of color coinage. The metal plate features a young woman surrounded by flowers. Four coats of arms of the Russian Empire are visible from above. It was evidence of the highest state awards and status of the Imperial Court supplier. Under the image, there is the following inscription: ‘Flower cologne, A. Rallet and Co.’. This perfume was very popular and was produced with different flavors, such as ‘May Lily of the Valley’, ‘Ylang-Ylang’, ‘Gillyflower’, ‘Lilac’, ‘Nile Lily’, and ‘Heliotrope’.

The turn of the 20th century was a time of extraordinary flourishing of perfumery in Russia. At that time, Russian perfumes were considered one of the best in the world and received well-deserved awards at prestigious exhibitions. It all started in 1843 when the Russified Frenchman Alphonse Rallet founded his own perfume factory in Moscow. To develop recipes, he invited experienced perfumers from France and Italy where he also purchased raw materials.

Over time, the Rallet factory had a huge assortment, which included more than a hundred types of various perfume products, such as perfumes, colognes, toilet soap, lipstick, and powder. Production reached record volumes largely due to the fact that it was available to people with a variety of incomes. And thanks to the highest quality of its products, the partnership ‘A. Rallet & Co.’ was awarded in 1855 the title of ‘Supplier of the Court of His Imperial Majesty’, which was very difficult to earn.

Especially for Russian winters, Alphonse Rallet has developed a series of ‘winter perfumes’ that our ladies really liked. When they went out, they put them on their hats, gloves, and furs. This perfume was called ‘Perfume de furor’ (‘Perfume for fur’). The fragrance of this perfume appeared in a very unusual way in frosty weather when an exquisite crystal note appeared in it. In 1857, Alphonse Rallet left Russia and sold the company on the condition that his name would remain in its name forever.

Having fulfilled his wishes, the new owners continued the business started by Rallet with dignity. The company’s products were presented at world exhibitions. It won the Grand Prix at the 1900 Paris Exposition. For awards at all-Russian trade and industrial exhibitions, the company received the right to depict the state emblem on products and advertising.

The factory’s specialists did not ignore the most important events that took place in the country. In 1896, the coronation of Nicholas II and Alexandra Feodorovna took place. For this solemn event, the factory released the appropriate perfume ‘In Honor of the Coronation’. And in 1903, on the eve of the big costume ball in the Winter Palace where guests were supposed to appear dressed in the fashion of the 17th century, a set of ‘Perfumery of Russian Boyars’ appeared on sale.

After nationalization in 1918, Rallet & Co. received the name in the spirit of that time, i.e. Soap and Perfume Factory No. 7, and later - the ‘Freedom’ Factory.
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Floral cologne advertisement panel

Creation period
1896-1907
Place of сreation
Moscow
Dimensions
64х36х1 cm
Technique
factory production
42
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To see AR mode in action:
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